You KNOW you have so much to say...
But somewhere in between what exists inside of you and what exists in the world, something happens
Tell Me Everything
A 90 minute deep dive into you, your work and your world
Where all of those 'I don't know what to post' thoughts, those 'I know I'm great at what I do but I can't communicate it' worries are replaced with a deep and inspired curiosity
We explore your stories, language, beliefs, clients, moments, opinions, fascinations and frustrations. We delve into your desires and your hang ups and get delighted by what lights you up
So you walk away knowing exactly how much you have to work with
And then I build you something to keep, a composition of your story
An artefact of your work and your business, that is unmistakably you, ready to be returned to again and again as you create your marketing, talk about your offers and connect with the people you really want to reach
Something that lets you keep getting curious, keep getting creative and keep connecting with your people, entirely recognisable as you.
Founder's Round: 6 Spaces
£250
The Power of A Story
Storytelling is the foundation of every human society and culture and is woven through time.
Stories have been used to pass ideas, information, legacy and hope through generations. And they don't stay still
They move. They evolve. They're retold and brought to life by the person telling them
The way we tell our stories changes too
Marketing In A Moving World
I have absolutely no idea what Instagram is going to look like in the next 5 years.
Every week it feels like we are dealt algorithm changes, new marketing possibilities and ways to get people's attention
And holy smokes, it fills business owners with dread
Until they learn that the medium can change and they don't have to reinvent what they're trying to say
But Instagram is just one place you might tell your story.
The format can change.
The platform can change.
You don't have to reinvent what you have to say every time it does.
That's what we're building inside Tell Me Everything.
Something underneath the content.
Something you can return to and create from.
Get Curious
In Tell Me Everything, we spend 90 minutes getting curious
We forget your content pillars and for a relieving hour and a half we forget how many times a week you're supposed to post and we get back into a place where we are curious about what matters.
About you and the real work you're doing.
The stories that brought you here.
The clients you still talk about years later.
The things everybody in your industry says that make you grind your teeth and want to throw something at the wall.
The beliefs and language hiding underneath your work.
The thing you could talk about for hours.
The project you'd do again tomorrow.
The little details you've stopped noticing because they're completely ordinary to you.
I want to hear the tangents.
I want the “oh, this probably isn't relevant, but…”
I want the story you've told so many times you don't even realise it's interesting anymore.
Tell me everything.
Because somewhere in all of that is an enormous amount of material you've forgotten you have.
Get Creative
While we speak, I'll be using my gifts as a scientist and an artist to investigate you with the eyes of an intrepid explorer
I'll listen
I'll scribble
I'll doodle
I'll ask questions
I'll pull at the threads running through your work, help you visualise the world you're inviting people into and walk you past some of the self-imposed limits around what you think you should be talking about
I'll notice the sentence you throw away that makes me go
WAIT. SAY THAT AGAIN.
I'll notice when your whole face changes because we've finally started talking about the bit of your work you love
And once our 90 minutes are over, you leave
And I make
I take everything I've heard, everything I've noticed and all of the connections firing off in my brain while you've been talking...
and I compose your work back to you
Your Tell Me Everything Artefact
This is a printable, creative, visual artefact of your work
Your words. Your stories. Your world.
Interwoven with colour, images, doodles, connections and everything I could see while you were talking
Inside, you'll find:
The work I heard you describe
What you really do, and what makes the way you do it yours
Where you came alive
The things you clearly love and could talk about for hours (that you've obviously forgotten)
Your people
The humans you light up talking about helping, the ones you're inviting into your world and why they are so very right for you. Specificity? Best pals with her mate.
The stories you're sitting on
Client moments. Memories. Experiences. Tiny observations. Things you've stopped noticing because they're ordinary to you, that your audience would go feral for
Things you believe
Including the things you've never thought to call beliefs because they're so obvious to you
Your language
The phrases, jokes and ways of explaining things that sound unmistakably like you so your people recognise you in a sea of strangers
The threads I noticed
The connections I could see running through everything you told me
What I could see
This bit is sexy. I'll include in your artefact my interpretation of your world through drawings, notes, ideas, imagery and whatever else your conversation sparks in my brain
Things I desperately want you to talk about
Bespoke directions for your content, posts, Reels, carousels, emails, stories and whatever else your work calls for. My brain does this without being asked, we might as well use it for good instead of evil
And then there's...
Your Cabinet of Curiosities
15 questions, prompts and hooks chosen for you, designed to help you keep digging long after our conversation is over
When you leave being told what to post, the magic ends with the document
With the artefact, you have a place to start exploring when you want to find out what else you have to say
Get Connected
Because eventually, you’re going to sit down to create again. Maybe Instagram will have changed for the 700th time, maybe you’ll be launching something new, writing an email, updating your website or trying to find yet another way to talk about the offer you’ve already talked about approximately 700 times
Or maybe it’ll just be a completely ordinary Tuesday morning when you open your laptop and your brain announces that, actually, you have absolutely nothing interesting left to say
I want you to reach for this
Print it out. Scribble all over it. Add things in the margins as they occur to you. Stick Post-its over pages, cross things out, spill coffee on it, shove new stories between the old ones. Let it grow and change as you and your work do
Because this was never supposed to be a document that dictates what you’re allowed to say for the rest of time.
It’s somewhere to return to. A record of what was alive in your work when we sat down together: the stories you’d forgotten were interesting, the language that sounds unmistakably like you, the ideas and beliefs underneath what you do, the people you care about reaching and the perspective only you can bring to it.
So when the marketing noise gets loud again, when everyone seems to be telling you what you should be saying and you’ve somehow lost sight of what you wanted to say in the first place, you can come back here.
Open it. Have a rummage around. Find something that makes you curious again.
And hopefully, somewhere amongst all those words and doodles and stories and coffee stains, you’ll have that little moment of recognition
Oh. There I am.
And you can create from there.
Tell Me Everything
Get curious. Get creative. Stay connected.
A 90-minute deep dive into you, your work and your world, followed by your bespoke Tell Me Everything artefact and personal Cabinet of Curiosities.
For business owners and creative business owners who are brilliant at what they do, but whose content has stopped capturing any of that brilliance.
Maybe you're bored of what you're saying.
Maybe you feel like you're repeating yourself.
Maybe your marketing technically explains what you do but somehow doesn't feel anything like you.
Or maybe you know there is a whole world inside your work and you're struggling to get enough of it out for other people to see.
Come and tell me everything.
I'll show you how much you've already got to say.
Founder's Round
6 spaces
£250
Pick the time that works for you below, book your session and let's get curious.
I can't wait to hear everything
Hi, I’m Lauren
I’m a scientist, artist and former physics teacher with a slightly ridiculous ability to listen to someone talk about their work and start seeing connections absolutely everywhere.
I want the tangent. The tiny detail you nearly didn’t tell me. The client you still think about three years later. The thing everybody in your industry does that drives you mad. The part of your work you could happily talk about until somebody physically removes you from the room.
Because while you’re talking, my brain is doing what it has always done:
it looks for patterns
The scientist in me gets curious and investigates. The artist takes all those words, stories, ideas and half-formed thoughts and starts imagining what they could become. And the teacher absolutely loves the moment I hand it back and you suddenly go, “OH. I see it.”
For the last five years, I’ve used that combination to help businesses communicate what they do. Writing hundreds of posts and emails, creating content seen by millions of people, building websites and developing marketing strategies.
And again and again, I’ve watched brilliant people tell me they have “nothing to say” while sitting on an absolute mountain of material.
I notice the mountain.
Tell Me Everything is where all those parts of my brain get to come out to play.
You bring me your work, your stories, your tangents and the things you’ve stopped noticing because you’re far too close to them.
I’ll bring the notebook, the sketchbook and an unreasonable amount of curiosity.
Tell me everything. Let’s see what we find.
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