Get to know Lauren Undone

Oh hey pal.

I’ll get right to the bit.

If you’re here, I reckon you’re either

• Thinking about working with me and wondering who the f I am to be offering what I’m offering

Or

• Checking out your competition and honestly if this is you I love this for you. Yes to knowing your market.

So let’s make sure you get what you came for.

Here’s what you actually need to know about me.

I’m getting emotional writing this bit

I grew up an odd kid.

Maybe not from the outside. I had the privilege of being a white girl, in a white town, with blonde hair and blue eyes. But on the inside, I always felt like everyone else got this magic rule book and it had been missed out of my starter kit when I was born.

So I became a chameleon.

I fell in love with the hobbies, passions and dreams of whoever was closest to me at the time.

Which worked well enough… until I grew up and was supposed to “make my own way” as an adult.

My own way?

I hadn’t even seen my own path for years.

So I meandered.

Interior design.Nightclub and bar management (You KNOW this gal will NEVER turn down karaoke).

Then to York for a Physics degree, until imposter syndrome blew me off course before I could get my masters and into a PGCE.

And then I taught. And I f*cking loved it.

There is nothing like taking a completely abstract concept like GCSE electricity and turning it into something people actually understand and can apply for themselves.

But under all of that “success”, burnout was quietly bubbling.

Fast forward to moving in with a grandparent I was slowly losing to dementia and the pot overflowed.

In 2019, I burned out. Completely. Viscerally. Right to my core.

I couldn’t even face my colleagues to say goodbye. After six months off, I decided I was never going back.

Cue COVID.

I started my first business, selling paintings from my tiny little office in my rented house in the rough end of Middlesbrough. I adored painting and still do.

But lockdown pressure, a takeaway delivery job that took far more than it gave, and my old friend imposter syndrome meant it didn’t last.

And then I got pregnant.

Pregnancy almost killed me. It triggered a chronic illness I’ll live with forever. Bread, I miss you.

But the love I have for this little human who is funnier than me, will absolutely be cleverer than me, and puts my creativity to shame has been worth every second.

So why am I telling you all of this?

a business born of burnout

Because when I say this business was born of burnout, I mean it in the deepest possible way.

I spent my life changing shape to fit other people’s boxes.

And it left me in pain, lonelier than before, with no idea where I was going next.

Until we built The Blondes.

Building a business alongside my mum cracked something open in me.

I found my voice.

And I realised how many other people were building businesses without ever being invited to find theirs.

Being an entrepreneur is a wild ride (IYKYK). The personal growth it demands of you is unmatched.

And doing it without knowing who you are and why you matter in your work?

Honestly? Freaking impossible mate.

So what the hell is Lauren Undone?

Lauren Undone is what happens when you stop performing and start telling the truth.

I didn’t start here.

After a couple of years handling the ‘back end’ of the business I stepped out into the world as a strategist. And to be clear, I am very good at strategy.

But what kept happening over and over was that people would come to me for a ‘strategy’. A plan that meant the thing they were building would finally work.

And they’d walk away changed. Because I love a good plan, I quiver at a sexy strategy, but it’s going to do jack sh*t if you don’t give yourself the permission to BE YOU as you implement it.

Lauren Undone exists for the moment you realise that the thing holding your business back isn’t your content, your offer, or your consistency (*Mr Burns Shiver at the buzzwords*)

It’s the fact you don’t fully trust yourself yet.

Undone is the moment you take your bra off at the end of a long day. The drop of the backpack off your blistered shoulders after a hike that’s taken it out of you.

It’s relief.

Unhooking your soul from who you thought you had to be in order to be taken seriously and be successful in this business world.

And letting yourself build from who you actually are.

Yes, I work with growth and identity. But honestly, it’s so much more than that.

The work I want to do with business owners is say-what-you-mean, stand-behind-your-work-with-conviction work.

Through building our business from scratch, the strategy, the marketing, the social media, the showing up even when it felt uncomfortable, I learned it all the hard way.

And I truly wish I’d had someone to take me by the shoulders and bring me back when my brain was flying off in a million directions to the one thing that matters when you’re growing.

You are the heart of it all.

Your stories.

Your lived experience.

Your weirdness.

Your honesty.

Your work.

That is why people choose you.

And one way or another, together, we’ll use all of it.

All of you.

To build a business, a life, and a legacy you are genuinely proud of.

Can’t wait to work with you, pal.

Lauren 🤍

Well, hello there and welcome to the Circus 🎪

Ok, so before you add yourself to this lil' list, let me tell you...

I SEE HOW AMAZING YOU AND YOUR BUSINESS ARE.

You're not 'just' anything, and here, we make sure you know it.

This isn't a 'newsletter' because I'm not a news outlet. This is an invitation to see your business differently.

So if you're in, just tick the box below so we can make this official. Don’t worry, I’ll never spam, and you can hop off the list whenever you need to.