a 10 minute daily ritual to stop performing to an empty tent and start singing to a crowd that's ready to listen
'being vague' is marketing kryptonite
Every business owner who's ever sat staring at their screen with their head in their hands thinking
"Why doesn't anybody care?!"
secretly knows...
Vague content feels safe... but it lands like a dad joke on a teenager.
Politely (or flat-out) ignored.
When you're trying to reach everyone, no one feels seen.
And that's a free fall into feeling like a total fraud.
The brave move is picking one person
One person.
One core belief.
One problem you can genuinely fix.
That's who to write to, who you sell to and who you invite into your world today.
This little ritual makes it fun
No really, I use it almost every day.
Stick me in your ears on your morning dog walk, or with your worshipped coffee, even on the train while you potter into the city.
In ten minutes you'll:
🎧 Pick your person for the day
🎧 Step into their world (what they're thinking, feeling and avoiding)
🎧 Decide exactly what they need to hear from you
AND
You'll sketch out a whole day of posting, on threads/stories/wherever works for you.
And look, you know I'm an ex-teacher so I'll obviously send you the transcript to the audio so you have the q's and prompts to hand.
The shift is instant
I've seen this first hand.
When you write to one person, your engagement goes up.
But tbh that's not even the real magic.
The real magic is how you feel.
Because you no longer sit there thinking "No one's listening, maybe I'm just sh*t at this."
Instead you start to realise...
You CAN help.
And more importantly,
You matter.
Phwoar and I'll tell you what pal, that moment you stop feeling like a total fraud and start feeling proud of your work and the change you can make.
IT'S PRICELESS
Keep showing up and everything changes
One person a day, one focus, one little reminder of the impact you can have and that your voice is worth hearing.
And over time, you stop trying to be the slightly bland one that could help everyone.
You become the person who helps real humans, with real problems - and real people trust that.
Wanna give it a go?
Of course you do, why else would you have read this far down?
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