The lights dim. It’s time.
You’ve spent weeks watching other people step into the ring, memorising their lines, their delivery, their clever hooks.
Now it’s your turn.
Silence swells and that’s when you realise you don’t actually know what you’re meant to say.
Not really.
Not in a way that feels like you.
Your mind goes blank and fills with the sounds of other people’s voices.
Something in you sinks and you wonder why you ever thought you could do this.
And then from the corner of the stage a soft scrape echoes behind you.
An old man appears, you lock eyes and he gives you a tiny, almost imperceptible nod.
He lifts a battered suitcase and beckons you over.
He unlatches the case.

Inside is an object you haven’t touched since childhood. Something small that reminds you of the smell of home, something so simple and absolutely powerful in that way only old memories and true stories are.
The moment your fingers brush it something in your chest flips open.
You walk back into the light and you open your mouth and the story pours out.
The real story, with pauses and questions and life woven through every word.
The audience leans in.
They laugh and nod and see you, you can feel the connection.
Because you finally let yourself see you too.
And right there in the centre of the ring you understand the thing that had been missing all along.
It was never about needing to find the right person with the right script. It was about giving in to curiosity.
The Cabinet of Curiosities isn’t here to give you someone else’s lines.
It’s here to hand you back the pieces you forgot so your true voice can finally take the stage.

I’m not here to hand to another script written by someone who doesn’t know your voice, your story, or what your business truly means to the world.
You’ve had enough of that (haven’t we all?)
But open the cabinet and you will find everything you need to hear yourself again.
Props that spark ideas instead of smothering them all in the pursuance of making the algorithm happy…
Because holy sh*t I think we all dream of weaving content that feels like you, AND manages to walk your clients through a journey into your world.
That’s what the Cabinet of Curiosities is.
A creative strategy trunk designed to get you talking in your own voice
so the people waiting to hear from you can actually find you.
Inside the Cabinet you’ll find a full, three-month tapestry of:
- curiosity-sparking prompts
- story threads
- hooks
- questions
- perspective shifts
- constraints
- creative “what ifs”
- and soft structure
that guide you into saying what you’ve always wanted to say but never had the words for.
Return to the pages again and again with new insights each time
because it’s built on you, not me.


Because I’ve watched too many brilliant people lose their voice in other people’s strategies, including myself.
Because I’ve seen what happens when someone finally hears themselves speak and the whole room lights up.
Because I know how much success sits behind the tiny fear of “but I don’t know what to say.”
And because I am endlessly obsessed with teaching people how to find their way back to their own world.
This is the tool I wish I had when I started.
So I built it for you.

Cabinet of Curiosities
£97
A one-time purchase that gives you three months of prompts
a lifetime of reuse
a safe space to practise
and the confidence to finally step into the ring as yourself.
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