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Step Inside a Social Media Strategy That
Finally Lets You Be Seen
The audience goes quiet.
It’s your turn to speak, to share your story, your expertise, your knowledge, your brilliance. You’ve spent hours scrolling for ideas, learning how THEY say it.
So you step up to the mic…
And you realise you haven’t got a f*cking clue.
So instead of making a fool of yourself, you step out of the ring.
You potter back into the shadow and let the performers around you captivate the audience with their acts.
And that little voice in your head that says
“You’re just no good at this”
Gets a little bit louder.
Social media is a circus, there are performers nailing triple back flips mid air on the backs of elephants and we are trying to get involved telling them about our businesses…
All while quietly crying because you never truly signed up for this - content creation. You started this because you knew deep down that you could help your clients.
You can change their lives.
You can change their business, and somehow now you’re considering dancing on camera?!
packs suitcase, jumps on plane, disappears to another country
Okal pal, take a seat in the stands and grab some popcorn because this little trunk is going to make this a million times easier.
A Social Media Strategy That Gives You Direction Without Clipping Your Creativity
The Cabinet of Curiosites is where we find the perfect balance between building a social media strategy that grows your audience and takes them on a journey to buying from you, and keeping hold of the freedom to be creative.
How much time have you spent overthinking what to post on social media?
Googling “how to get people to buy from my content” and “how to know what to post”
Or buying content packs and templates that promise to be everything you need to finally be consistent on social media, only to open a pack of ChatGPT rehashed prompts that work for every other business and make ZERO sense for the world you’re building?
The Cabinet of Curiosities is the missing link that gives you back
Content that actually sounds like you
Strategy that works in your life, making content quick, simple and impactful
A way to anchor all of your content, every piece in one journey, for you and your clients.
And it’s all done in a way that encourages you to get creative too so you can finally bring on clients who know exactly why they are choosing you.
Sexy. I know.
Build a Content Voice That Sounds Like You and Sells Like Magic
I’m not here to hand to another script written by someone who doesn’t know your voice, your story, or what your business truly means to the world.
You’ve had enough of that (haven’t we all?)
But open the cabinet and you will find everything you need to hear yourself again.
Props that spark ideas instead of smothering them all in the pursuance of making the algorithm happy…
Because holy sh*t I think we all dream of weaving content that feels like you, AND manages to walk your clients through a journey into your world.
Content that gets new eyes on your work and what you’re building.
Posts that show why YOU are the person for your people, the knowledge, skills and experiences you’re bringing to the table that mean you really CAN change their lives.
Posts and ideas that let you sell without feeling like Danny Devito circa Matilda 1996.
That’s what the Cabinet of Curiosities is.
A creative strategy trunk designed to get you talking in your own voice, so the people waiting to hear from you can actually find you.
Own your voice, your experience and your story, by getting curious, and make selling inevitable.
What’s inside the Cabinet?
Inside the Cabinet you’ll find a full, three-month tapestry of:
- curiosity-sparking prompts
- story threads
- hooks
- questions
- perspective shifts
- constraints
- creative “what ifs”
- and soft structure
that guide you into saying what you’ve always wanted to say but never had the words for.
Return to the pages again and again with new insights each time
because it’s built on you, not me.
No more climbing in someone else's dusty box. This is selling your offers with everything you already have inside you.
Why I built the Cabinet
Because I’ve watched too many brilliant people lose their voice in other people’s strategies, including myself.
Because I’ve seen what happens when someone finally hears themselves speak and the whole room lights up.
Because I know how much success sits behind the tiny fear of “but I don’t know what to say.”
And because I am endlessly obsessed with teaching people how to find their way back to their own world.
This is the tool I wish I had when I started, when clients were few and far between and the imposter syndrome was loud.
I needed something to help me find my own words, my own style and my own reason for being the obvious choice.
So I built it for you.
Your Ticket
Grab the Cabinet of Curiosities for just
£97
A one-time purchase that gives you
three months of prompts
a lifetime of reuse
a safe space to practise
and the confidence to finally step into the ring as yourself.
And what we really all want, the words to finally show up in a way that means you can sell, on repeat, without feeling gross.
For the Social Media Manager Who’s Tired of Dragging Content Out of Clients
Your know for a fact that your clients are brilliant. Truly.
But trying to get them to articulate what makes them brilliant?
That’s the part that has you sending VoiceNotes from your kitchen floor and replying to messages at 8pm because you've still not nailed down their posts for the week.
The Cabinet of Curiosities is your secret weapon.
Plan out the posts depending on your client's needs - send the prompts straight to your clients.
Use the discovery questions to unlock their stories, their personality, their lived experience, all the stuff that you know actually moves an audience.
All in a way that stops the
"omg, I just don't know!" responses from filling up your WhatsApp
Imagine onboarding a client and actually knowing:
- what they believe in
- what they sound like
- what makes them different
- what their clients need to hear
- how to map their content from “new follower” to “holy sh*t take my money”
This isn’t another template pack you have to rewrite and figure out.
This is the tool you bring into every client relationship to make your job easier, faster and a hell of a lot more satisfying, so you can bring on more clients, and get more momentum in your business.
It’s the missing piece between
“I don’t know what to post for this client”
and
“Oh… THAT’S their magic.”
Without having to write it yourself.
Oh, and You’re Not Doing This Alone
There’s a Community Waiting for You
Because you shouldn’t be trying to build your business, your content strategy and your confidence in isolation.
No really - isolation and shame go hand in hand.
Think of the free community as an improv tent.
When you join the Cabinet, you get access to and swear a lot, soz)
Where you can ask questions, share drafts, get feedback, find inspiration, and see how other business owners are using their Cabinet to stop hiding and start showing up.
I'll be super honest, it isn't a space where I live constantly. It's a tent that's open for you to use as and when you like.
It’s a place where we build content that feels like you, works for your brain, and helps your audience understand the world you’re building.
Ask for help, share your stories, ask for direction when your brain is on the fritz...
Or just sit quietly in the corner with a brew until you get back to a place where you can come online again - we get it.
Community is free when you join.
And honestly it’s one of the best parts.
This Is New
Here’s Why That’s a Good Thing
I'm going to be straight with you pal, you’re early.
You’re here before the screenshots, the case studies, the rave reviews hit the page.
And honestly, that’s delicious.
Because it means you’re stepping into something that hasn’t been 100% figured out yet.
You’re getting the raw, powerful version, the one built for creative business owners who want to stop copying and start leading.
And while I don’t have pages of testimonials yet, I do have this:
A proven strategy used inside my 1:1 work
A process that has helped my own clients finally understand their own voice
A framework built from real-life business owners who needed clarity, direction and a way to make content that actually sounds like them
And the next social proof on this page?
It might be yours.
So come on in pal
Well, hello there and welcome to the Circus 🎪
Ok, so before you add yourself to this lil' list, let me tell you...
I SEE HOW AMAZING YOU AND YOUR BUSINESS ARE.
You're not 'just' anything, and here, we make sure you know it.
This isn't a 'newsletter' because I'm not a news outlet. This is an invitation to see your business differently.
So if you're in, just tick the box below so we can make this official. Don’t worry, I’ll never spam, and you can hop off the list whenever you need to.
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