for the founders who need more than "just posts" they need the story telling
The Cabinet of curiosities
content your audience can't help but marvel at
The DIY Social media strategy that shows you how to turn all of your magic, your stories, experiences and knowledge into a Cabinet of Curiosities.
What is the cabinet of curiosities?
You already have everything you need to create consistent content that sells on repeat and brings you buyers who are obsessed with your work and your brand.
It’s time to put it on display.
Get curious about yourself, your work and your offers in a layered, private, digital space that helps you discover who you are, what you’re building and why it matters
And turn it into content that actually sounds like you.
- With 250+ prompts, hooks and questions to come back to over and over
- A guided workshop to build a social media strategy that fits YOUR life
- A free community of business owners and founders telling their stories
And more…
Become the Cabinet for a one off investment of £97
This is the antidote to playing small
You’ve spent months, maybe even years trying to fit a thousand lifetimes of experience into a bunch of little, grey, generic marketing boxes.
You founded your business because you KNOW you do things differently. You bring so much more to the table than anyone realises, you have something different to share, something different to sell…
So of course it feels wrong to market it using boring prompts, rehashed trends and everyone else’s words.
You’re trying to describe the extraordinary with a handful of scrabble tiles.
And your work is anything but ordinary.
The Cabinet of Curiosities is where you stop watering yourself down in the name of being ‘palatable’. Ergh, 2026 is not the year of making ourselves smaller so we can “fit in” - because in case you haven’t heard…
Fitting in is no longer the goal. We are finished with pretending to be something we are not, to be a part of 'the group' only to feel more lonely than ever before.
Now, we want to BELONG.
And that starts with you, and a sh*t ton of curiosity.
it pays to be different
In the age of AI, your clients, your customers, they are craving more.
More real, raw, authentic you - less polished content.
They want to know your dirty little secrets.
The prompts in this library help you lift the lid on stories you’ve forgotten. They provoke memories that have been hidden beneath the surface for years.
They draw out the expertise hiding in your soul and in your bones.
And they don’t forget to show you how to use them to take your people on a journey.
Through getting to know you, learning about what you do and why it’s so key to what they are trying to do, to knowing what and when to buy from you.
This is about reigniting your passion, and doing it in a way that feels honest, real and lived in.
she is all of us...
She sits across from me with her high neck wool jumper pulled high over her chin.
She sighs and drops back in her chair
“Agh, I just never know how to say this to get people to listen!”
I’m BAFFLED
For the last 20 minutes without pausing for breath, she has told me a million stories about her work. I mean, she’s got ME wanting to buy it for crying out loud.
But now she’s telling me she doesn’t know what to say?
“Just say that!” I tell her as my finger gets caught in my curls and I down the dregs of my tepid coffee.
Have you ever felt an eye roll move the world?
That’s what she gives me back, as though somehow saying what she’s so easily recounted to me in her posts and to her people is “harder”...
Why does creating content feel so hard?
But it is harder.
Because when you’ve spent such a long time chopping off pieces of yourself, slicing off the edges, sanding down the bumps to fit into the moulds handed to you by a society that demands LESS…
It feels anything but possible to look at yourself with the same awe and wonder that you give to others around you.
YOU ARE NOT A BOX OF CR@P WAITING TO BE THROWN OUT
You are a cabinet of curiosities, full of items, vases, bones, flowers, tarot cards, photographs, ornaments, all tiny pieces of you that tell YOUR story.
This is where we dig them up, we brush them off and set them on the shelves to be witnessed.
no more silencing herself
The woman who never knows how to say that, she’s real.
Her name is J, and she constantly talked herself out of speaking up, across social media and throughout her marketing.
Even though she changes lives.
Even though you sit down in front of her and all of a sudden hours have passed without you even noticing because she is full of magic.
She would sit with her phone in her hand and the sheer panic of figuring out what to say would leave her avoiding speaking all together, trapped in a doom scroll that lasted for hours and left her with no “inspiration” and far more ‘comparisonitis’ than before.
And now she is a Cabinet of Curiosities.
Now she launches her offers, speaks out on more platforms than ever before and when that little voice sneaks in with ‘This doesn’t explain it well enough’ she remembers.
She remembers that each time you show up, every time you get curious about yourself, your work, your experience, your clients, your offers - every time you delve into your own psyche and pull out a new piece for the cabinet, your people learn something about you.
And oh the pressure it relieves to have the space to explore it all.
I've never been able to say what matters to me in a way that actually lands. Now I can.
Why I built the Cabinet
In August 2025 I was 30 minutes away from shutting down my business.
I literally teach people how to become more themselves in their business, how to turn their offers and marketing into a world to be experienced by their people.
And I never knew what to say.
I’d log in to Instagram, and end up posting yet ANOTHER 5 second reel with a hook that I grabbed from a guru.
And then there would be the inevitable quiet.
The constant refreshing of my feed, desperate for those little notifications to pop up, for a sale to ping, anything.
But nada.
I knew I needed to find the balance between having something to fall back on that could pull from ME when I was exhausted (hello chronic illness, mum and business owner life) and that would give me the space to be free with my creativity when it deigned to land in my lap.
And so the Cabinet of Curiosities was born.
Your Ticket
This is a one off payment, there are no hidden fees, membership costs or recurring sales.
For £97 today you get:
- 3 fully layered curiosities to explore (You, Your Work, Your Offers)
- 250+ Prompts to come back to over and over - Lift the lid on your own magic, prompts for long form content, hooks for the days you’re exhausted
- A mini workshop to explain how the cabinet works and take you through building a social media strategy for any platform that works in YOUR LIFE
- A community of business owners telling their own stories
- Free challenges inside the community to keep the dopamine rewards going when the world gets quiet
- A tactile way of planning that tickles all your creative tastebuds
This is the tool that finally gives you the conviction to stand behind your work and your offers, even when it’s quiet.
When I post what really matters to me, I find my people. For the first time trying to build this on social media I feel understood and supported instead of panicking. The relief of having a space to explore my thoughts and turn them into content that sounds like me is huge.
FAQs
How is this any different from ChatGPT prompts?
ChatGPT is fine. It can give you something to say that’s fine. And if your business is ‘fine’ then maybe that will work for you long term. No shade here.
But you’re more than that - otherwise you wouldn’t be here.
Where ChatGPT will flatten you, take your magic and your passion and your love for this work and someone regurgitate it as ‘corporate bro speak’ the cabinet is an excavation of YOU.
do i have t o use the free community?
Absolutely not! I totally recommend jumping in and using it as an improv tent. Practice saying the stuff out loud in a room full of people who also get what it’s like to have to say it all out loud.
It’s also a great place to be held accountable - but if it’s not your vibe, that’s your prerogative.
can i use this as a social media manager?
Yes, yes, YES! I use this as a sSMM for my own clients.
I go through and based on their strategy and goals I create a layout for the month, then share the questions and prompts with them on a weekly basis. They deliver me content from their own mouths, with their passion, love and fire for their work and I can turn it into content that truly sounds like them. It’s a win-win.
What if I want to jump on a trend?
I’m not going to lie, I love a trend. And the beauty of the cabinet is that you learn that trends make up a marvellous piece of the getting curious about you bucket.
Every time you share a funny voice over, you let your people know how funny you are. The dances you dare to have a go at become an insight into how unseriously you take life, in a great way.
These are all tiny little nuggets of gold in the scales tipping over to purchase.
I’m not great at the editing and creation of content - do you help with that?
You are absolutely welcome to come and ask for advice and guidance in the community. People, including me, will be in there to help you - but if you’d like more in depth support I recommend working with me 1:1.
I don’t use Instagram, I hang out on Threads - will this work there?
Oh my gosh, YES. Threads is magical, I am a lover of the perfect balance that can be achieved on Threads between sh*tposting and business chat.
Simply increase your number of prompts in your strategy and have fun.
Remember, these are not ‘one and done’ prompts - you can keep coming back over and over.
Can I use this to help with newsletters?
I use the hooks and prompts to influence my newsletters when I’m feeling that creative block. This isn’t designed for email marketing, but once you start getting curious in your content you realise this works in every aspect of life.
Will there be more added to the Cabinet?
The base cabinet will stay the same (with a few additions here and there as I improve) - but keep your eyes peeled for the ‘Expansion packs’ coming soon. These will be further additions to the cabinet to get you diving into story telling, humour and more all based in the same strategy.
Do you give refunds?
As the Cabinet is an immediate access digital product no refunds will be given after point of sale. If you have feedback or problems I am always open to discussion to support you.
I see you talk about the ‘CabbyB’ on Threads is this that?
Yes! The CabbyB is how I affectionately refer to the Cabinet of Curiosities. It’s cute - I love it.
don'tjust take my word for it!
The cabinet of curiosities is the missing piece to the “WTF do I talk about now?!” Puzzle. I’ve bought many content planners, prompts and social media courses over the last 5 years in business and none of them worked - until now. The difference? It’s not “who are you?”, but “talk about a time when___?”. The way the prompts are written, makes them manageable, bite size, easy to do AND the bonus - you can use the prompts for any text, any app, in any form - multiple times, because they’re just questions, to activate your memory recall or to explain your work! For me, I’ve used them in thread posts, instagram stories and even long form content for a newsletter. The thing that shocked me the most, was how much the questions lingered in my mind. I found myself remembering other stories or moments and repurposing the same prompt. Before you buy the next “go viral on _____”, or “join this £2,000 group programme” - give this a go. You and these prompts, are all you’ll ever need.
Cabinet of Curiosities is exactly what I need when Im stuck on social strategy or looking for a fresh idea because there’s so many good prompts to get you thinking of new angles. Also Lauren is so supportive and comes back with insights that unlock things I wouldn’t have figured out on my own. Having direct access to someone who knows their shit in a community where you can ask questions as they come up has been incredibly valuable.
Well, hello there and welcome to the Circus 🎪
Ok, so before you add yourself to this lil' list, let me tell you...
I SEE HOW AMAZING YOU AND YOUR BUSINESS ARE.
You're not 'just' anything, and here, we make sure you know it.
This isn't a 'newsletter' because I'm not a news outlet. This is an invitation to see your business differently.
So if you're in, just tick the box below so we can make this official. Don’t worry, I’ll never spam, and you can hop off the list whenever you need to.
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