Caught in the Act Strategy
6 months of saboteur coaching + business strategy for the person who’s bloody exhausted of circling the runway instead of taking off
Let’s not pretend you don’t have ideas, you’ve got millions of them. Getting ‘em out of your head and into motion so you can see if they actually work? Not so much.
This is where you learn to catch yourself mid self-sabotage, build a strategy that stretches you, and actually see it through… without burning out or talking yourself out of it halfway.
Right now you’re doing a gorgeous impression of Sisyphus, pushing your ideas, knowledge and capability up the hill over and over again only to let the ball roll right back down as you near the top, just as things start getting good.
Because — and this is the bit that makes the knees shake — it’s what happens after your ideas that causes the problem.
That moment where excitement tips over into exposure.
Where visibility suddenly feels weirdly dangerous.
Where your brain, in a truly Oscar-worthy performance, convinces you that reorganising your Google Drive is somehow a business priority.
Caught in the Act is for the business owner who’s ready to spot self sabotage while it’s happening and not three weeks later during an “oh for f*ck’s sake” debrief with themselves in the shower.
Over 6 months, you’ll:
✺ catch your sabotage patterns before they body-slam your momentum
✺ build a strategy you actually want to follow instead of one that feels like homework
✺ create launches and content with pulse, personality and proper conviction
✺ stop using stress as proof you’re working hard enough
✺ become someone who trusts themselves to finish what they start
✺ learn how to keep moving even when things feel stretchy, visible or a bit terrifying
Investment
£450/month for 6 months (Beta – 5 spots only valid until June 19th)
(Full price £600/month from July 1st)
Includes full Positive Intelligence® programme + ongoing coaching, strategy, and support
NEVER HAVE I EVER
Made a cute, colour coded, perfectly organised to-do list, with matching plan that made me feel like the business owner of the year only to get a couple of checks through the list, gaslight myself into believing none of it will happen anyway, turn to all the jobs I don’t NEED to do but love to do and then thought ‘see, I’m shit at this’ when I didn’t get the results I wanted
DRINK DRINK DRINK*
Okay but pal, PAL, we both know the issue here isn’t knowing what you’re doing. It’s having the conviction to follow through with the plan even when it gets uncomfortable, or confusing, or tricky.
That’s what you’re here for.
*I’ll be drinking one of those alcohol free liqueurs that makes my eyes water
Let me introduce you to your own circus
Whatever show you’re running, the website designer extravaganza, the coaching matinee, you’ve got a wee circus of performers who live backstage.
And when the show gets going, when it’s moving, these little characters will do just about anything to take over.
Usually, it begins with a brilliant idea
The sort that lights you up like a school trip to a theme park did when you were 9.
You can almost feel the success and movement before it’s even real yet.
You start mapping things out.
Voice-noting your friends.
Opening seventeen tabs.
Thinking:
“Ohhhh. This one could be BIG.”
And then just like clockwork, the internal circus starts rolling into town.
You’ve got:
✺ the perfectionist trapeze artist who wants it to be FLAWLESS (and therefore nothing will ever be finished)
✺ the one who tells you it won’t work and calls it “being realistic”
✺ the one who suddenly decides everything else is more important ‘HAS ANYONE POLISHED THE SHOES FOR CHRIST SAKES?)
✺ the one who whispers “who do you think you are?” right as things start getting good
And somewhere in there, pulling their strings, redirecting you, keeping you “safe” by making sure you never quite go all in…
The stage manager.
They are the driving forces riling everyone up, right before the show starts.
They are the core piece of all your inner judgement, criticism and self-sabotage.
Over time, from being young, the Stage Manager and performers learn how to
keep us safe, to keep us alive.
Maybe we grew up in difficult homes and learned that we could appease the adults by
noticing their moods and changing our behaviour accordingly… maybe that kept us safe.
Maybe in school we learned to stay quiet, to not be ‘different’, because it meant we weren’t singled out, we didn’t lose the connection.
Whatever it was, it created these performers within us, who now hold us back.
Imposter syndrome
Procrastination
Perfectionism
Over-thinking
Each one is desperately trying to save us from the perceived dangers. Only now those
dangers are what we need to access to be successful in business.
That’s where I come in.
This is where you learn how to catch the performers before they take over the show.
Together we will reintroduce the Director, the version of you who is calm, clear headed,
resourced, rested and ready for growth that feels exciting again.
Stress is not proof you’re doing it right
Slightly rude news, I know.
Because somewhere along the line a lot of us learned that:
stress = effort
burnout = ambition
overwhelm = commitment
Except… no. Not really.
Sometimes stress just means your sabotage patterns are driving the car while you’re tied up in the boot.
The businesses that grow sustainably, the ones that attract clients, opportunities, money, momentum, are not built entirely on cortisol and panic snacks eaten over a laptop at 11:47pm.
They’re built on:
✺ safety
✺ conviction
✺ trust
✺ creativity
✺ movement
✺ joy
And yes, joy. Proper joy. Not “I’ll relax after the launch” joy.
We are no longer reading books on mindset and hoping it changes the game (remember that story about learning to swim by reading a book?!)
We are weaving together strategy and inner work so you can plan a journey to the success you crave and when your brain does its usual little “hmm maybe we don’t…” move?
You see it, catch it and redirect it, handing it right on back to the Director
The version of you that is calm.
Creative.
Playful.
Grounded.
Clear-headed.
Decisive.
And then you do the thing anyway.
What actually happens inside
We start with the Positive Intelligence® programme
For the first 2 months:
You retrain your brain to recognise your saboteurs instantly
You learn how to shift into your Director (the version of you who is clear, creative, calm and actually quite iconic)
You stop treating every thought like it’s a fact
And then in months 3 to 6, when we get the strategy, the launches and the creativity involved,
That’s where it gets fun.
Because now you don’t just know what’s happening in your head.
You’ve got the capacity and tools to do something about it.
So we:
✺ build your stretchiest, bravest, sexiest strategy
✺ actually implement it (wild, I know)
✺ plan launches you don’t abandon halfway through
✺ create content that sounds like you and is FUN to create
✺ refine messaging until it lands the way your people will feel in their souls
and keep going even when it feels like walking on lego
Support that catches the spiral before it becomes a three-week disappearance
You get direct access to me:
Monday to Thursday 9am – 5pm GMT
Friday 9am – 3pm GMT
In either Voxer or WhatsApp, voice notes. Messages. The full “I’m spiralling slightly and about to talk myself out of this” energy.
You bring:
overthinking
avoidance
frustration
“I suddenly hate everything I’ve created” moments
And I’ll meet you there to catch those characters, the saboteurs in the act, as someone who can go
“ah, hello saboteur… I see what you’re doing”
and help you move back into the version of you who wants this and is willing to do what is needed to make it happen
And Monday to Friday, you can also send:
posts
drafts
launch ideas
messaging
content for review
Because yes, while we’re rebuilding your relationship with visibility and follow-through…
We’re also making your content hit harder.
This bit is genuinely my favourite.
Because we are making hiding HARDER THAN BEING VISIBLE
Have you ever sat and wondered why those creators you have on a pedestal find this so easy?
While yours seems to hit like psychological warfare?
Well this is where you find that magnetism for yourself.
There are two things I used to do when I thought of those people while being led by my circus.
The business owners we follow for inspo, the ones with sold out launches and droves of followers who are chomping at the bit for every single offer they produce…
I would either think of what I’m missing compared to them
Or I’d sit and wonder how they bullshitted people so well
Neither of which worked to make me more magnetic (in fact I actually just ended up like a bitter lemon with the mouth wrinkles to prove it)
Because what was really happening, those people, they LOVE what they are doing.
Their launches flow from their most creative selves.
The conversations in the DMs happen because they trust their offers implicitly.
They are MAGNETIC through JOY not through STRESS.
Caught in the Act is the space where you learn to love the process so much, the joy of your work leaks from your very pores and becomes the ultimate marketing strategy
Stressy, agressy, depressy? We don’t know her.
Conviction? Ohhhhhh yes. They’re the sexy version of you that shows up daily because they LOVE THIS
Beta Bonus: Ghost of Circus Past, Present & Future
No, I will not be changing the name. It’s too good.
Included in the beta:
30 ready-to-use Threads written in your voice
Including:
✺ nurture content
✺ attract content
✺ selling content
✺ varied formats + lengths
Designed to get you into motion quickly instead of staring at a blinking cursor wondering whether everyone online secretly hates you.
Delivered within one week of our first session.
Included free in beta.
The version of you at the end of this?
They notice sabotage quickly instead of living inside it for months.
They follow through even when their thoughts are noisy.
They trust themself again.
They enjoy their business.
Like, properly enjoy it, in their bones.
They make more money, help more people, and take up more space. They say what they mean.
They didn’t become a different person overnight.
But they did stop spending half their energy fighting themself every step of the way.
This is for you if…
✺ you know, deep down under all the jokes and funny bits, that you’re getting in your own way
✺ you’re brilliant at ideas but inconsistent with execution
✺ you’re tired of procrastination wearing a fake moustache labelled “preparation”
✺ perfectionism is quietly stealing your time, money and joy
✺ you want a business that feels alive to live inside, not just impressive from the outside
This is NOT for you if…
✺ you refuse to look honestly at your patterns
✺ you want someone else to magically rescue your business
✺ you’re deeply committed to staying in “this is happening to me” mode
✺ you want transformation without behavioural change
No judgement.
But this work does ask something from you.
Participation.
Honesty.
Willingness to stay in the room long enough to actually change.
One last thing pal
Could you figure this out alone?
Probably, eventually.
But if you don’t learn how to spot the stage manager before they start pulling strings, there’s a decent chance you’ll keep repeating the same cycle:
Get excited.
Get visible.
Get scared.
Disappear.
Repeat until mildly haunted.
And six months from now, you could have:
another abandoned launch
another half-finished plan
another “almost” business sitting in your drafts folder
Or…
You could become someone who finally trusts themself to follow things through.
The Investment
6 months
Because 6 weeks isn’t enough to undo years of this pattern and build something that actually sticks.
Full price: £600 per month (starts July 1st) or pay in full £3600
Beta: £450 per month (5 spots only, until June 19th) or pay in full £2700
Includes the full Positive Intelligence programme
(so yes, you’re basically getting that part free in Beta)
Total:
£3600 full
£2700 Beta
If you’re in, you’re in
I’m not going to do the whole “limited time, act now, urgency panic”.
You’ll feel it.
It’ll be more like:
“oh for god’s sake… it’s me. fine. I’m in.”
And I’m here for it pal, it’s giving willing to make the change and I am so here for that energy
This is your circus.
It’s time to get the director back in charge of the show
🎪
Please note the following about the intellectual property of the Positive Intelligence® programme, my role as a Coach who utilises the PQ system and the disclaimer about medical or mental health advice or treatment.
© 2022 Positive Intelligence, LLC. All rights reserved. No reproduction, alteration, translation, publication or distribution, in any form, printed or electronic, is permitted without the express prior written consent of Positive Intelligence, LLC. POSITIVE INTELLIGENCE®, PQ®, PQ COACH™, CERTIFIED PQ COACH™, and P+ logo™ are trademarks of Positive Intelligence, LLC.
DISCLAIMERS: The coach identified herein is an independent member of the PQ Coach program, and not an employee, agent or representative of Positive Intelligence, LLC. The coaching program offered herein is independently owned and operated by the coach, and is not affiliated with or endorsed or sponsored by Positive Intelligence, LLC. PROGRAM CONTENT AND MATERIAL DO NOT CONSTITUTE MEDICAL OR MENTAL HEALTH ADVICE AND ARE NOT A SUBSTITUTE FOR PROFESSIONAL CARE, DIAGNOSIS OR TREATMENT OF ANY MEDICAL OR MENTAL HEALTH CONDITION.
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