Stop Overthinking Your Business Strategy

Let’s Build The Thing and Sell The Thing.

Yes. It's that f*cking simple.

If you’re stuck in Magpie mode...

You f*cking know the one, where you’re jumping from shiny thing, to shiny thing and never getting anything finished…

You’re so not alone

Right now, your “business strategy”, if we could call it that, probably looks like this

→ Half-finished projects.

→ Google Docs full of plans you got REALLY excited about but then never actioned.

→ And offers you half-launched… then abandoned when the next idea felt more exciting.

I promise I’m not trying to p*ss you off!!

I’m not saying that you’re bad at business.

I’m saying you’re really, very, human.

You’re trying to run a business without a clear, grounded, repeatable system. (It sounds boring, but systems = true freedom)

That’s where I come in.

I’m Already In Let’s Do It

This is Business Strategy Support for Small Business Owners Who Are Ready To

Build It. Sell It. Repeat.

Yes, it is as simple as it sounds.

You don’t need more ideas, we both know that you’re full of them and that they’re actually pretty genius.

You need a clear, achievable strategy, and the accountability to actually stick to it.

Whether we’re working on your first digital product, refining your 1:1 service, or setting up your systems so you’re not glued to your phone (oh yes, I told you I see you) this is about helping you finish what you start.

I call it the Build It & Sell It Loop.

It’s not fancy and it’s certainly not complicated.

It’s the repeatable cycle that every successful business uses (whether they admit it or not):

1. Set the goal

2. Create a plan you can ACTUALLY follow

3. Make sure you can talk about it, in a way your clients want to hear

4. Sell it

5. Learn, tweak, repeat

That’s it.

And that’s what we’ll do, over and over, until you’ve got momentum again and can do it yourself without even questioning it.

How we get you there

The D.I.R.E.C.T. Framework (A Strategy That Works for Real Life, Not Just Whiteboards)

This isn’t a rigid, one-size-fits-all template.

It’s a flexible, repeatable system that I’ve built (and road-tested on my own business and my clients and my date nights) to help service-based business owners like you make a great decision on what to focus on right now, take action, and stay consistent without burning out or becoming an ‘Aggy Annie’.

We’ll get together and work through:

Dream

What are you actually trying to build? Let’s name it, claim it, and get excited about it again.

Identify

Where are you right now? What resources, skills, and challenges are on the table?

Rank

What’s most important to tackle first? We don’t do overwhelm here, this is about defining your priorities.

Engineer

Break the goal into manageable steps, with clear timelines and priorities.

Commit

Show up for yourself, and your business - with my support in your corner, even when imposter syndrome, tech-phobia and ‘Holy Shit what am I doing?’ come a-knocking.

Test, Track, and Tweak

Learn what works. Ditch what doesn’t. Keep building.

Alright Lauren, but who the f*ck are you?

I’m a Strategist with a Physics Degree, a Business Built from Burnout Recovery, and a f*ck ton of love for ‘the little guy’..

I’m Lauren, the Restoration Strategist.

And no, I didn’t come here through the ‘traditional’ business coaching route.

I’ve built my own business from the ground up after walking face-first into burnout and wondering what the hell I was doing with my life.

I’ve used my background in physics, my obsession with systems, and my years of working with service providers to create strategies that work in real life, not just in Google Sheets.

I’m here to help you get out of your own way, finish the thing, and finally sell it.

With kindness, honesty, and a heck of a lot of swearing.

I’m sorry - apparently it’s an intelligence thing...